#Mobile App

Project Brief

To design and launch 2 interconnected multi-language mobile apps called BusBuzz to address the white space for the school bus transportation.

What I Did

#User Research  #Information Architecture  #Database Design  #Mobile App Design  #Graphic Design  #Copywriting  #Usability Testing  #Front-end Development

Approach

First, I began with a market study across 108 school bus companies and 189 primary schools with 55 participants. In each session, I deep-dived into their motivations, needs and pain points and gain their feedback on early design concepts. Next, I conceptualised several possible wireframes, mid- and high-fidelity designs with continuous stakeholder feedback.

With a thorough understanding, I created over 80 mock-up screens and put through usability testing with real users, selecting the one that best facilitated information finding. The selected design was then in front-end code and handed over to my partner for back-end development. Copywriting and graphic designing was done towards the end for the app stores and website as well as other marketing materials.