Choo & Choo Fruits

#Logo Design

Project Brief	To create a high quality and professional looking logo for web and print use.
What I Did	#Industry Research #Branding #Logo Design #Typography
Approach	First, I started with industry research to discover logos of competitors and industry leaders. Next, I conducted a one-on-one interview with the founder to discover the business's vision and goals. Followed by prototyping different logo concepts and refining the logo design based on founder's feedback. The selected logo design was then created in high res files (Ai, EPS, PDF, JPG & Transparent PNG) using Adobe Illustrator.

Logo Design

Initial Logo Ideas

Final Logo Design

About Choo & Choo Fruits

Choo & Choo Enterprise started in 1991, specialising in a variety of fresh tropical fruits in Singapore. As a premier quality supplier, we strive in providing only the best and freshest produce to local supermarkets and mini-marts. We make sure that the fruits you’ll get are freshly-picked.