Select Page

UTU CashBack

#Mobile App

Project Brief

To review the new UTU Cashback mobile app using heuristics evaluation to identify user experience issues and recommend solutions where required.

What I Did

#User Research  #Usability Review

Approach

I conducted usability review for the UTU Cashback mobile screens based on a set of heuristics that were created together with UTU Cashback team. I reviewed over the key screens and gave recommendations for those that deviated from the standard heuristics.

About UTU CashBack

UTU Cashback is an unique rewards platform that allows you to convert other loyalty points, and earn cashback from them, even when shopping overseas. Their rewards platform harnesses financial payment networks and brand partners to engage our UTU members, delivering a seamless and transparent mobile experience.

RELATED PROJECTS

Product Teaser video

UTU Rewards

Mobile App

VICKI rewards

I am here to help

If you have an idea that you want to get started, think you need my help with something or just wanna say hey, get in touch.

What's App

+65 93886800